Show Rundown: March 12, 2019
Howard Tells the World About His New Book Live on the Stern Show
Howard Tells the World About His New Book Live on the Stern Show
“Howard Stern Comes Again” drops everywhere May 14
For the first time in over 20 years, Howard Stern has a book hitting store shelves. The King of All Media made the announcement live on the Stern Show, telling the world his new book “Howard Stern Comes Again” will be available everywhere starting May 14.
“For the last two years of my life, I’ve been involved in this project,” Howard told his listeners.
His latest book boasts 560 pages and highlights both his growth over the years and the multitude of groundbreaking celebrity interviews he’s conducted in the Stern Show studio. It also touches upon his move to SiriusXM, among other things, and promises to reveal a closely-guarded secret he’s been keeping for quite some time.
“You can preorder right now, and then you’d have the perfect Father’s Day gift,” Howard said on the air, adding he’s already received emails from publishers saying it’s climbing its way up the bestsellers charts.
“I predict the wives will like this book because this is about my evolution, and this is about my interviews,” Howard continued.
While the book is now complete, Howard told his longtime co-host Robin Quivers and the rest of the staff gathered around for the big announcement that he’s still finalizing some key details of his upcoming promotional tour. He revealed he’ll likely be visiting several talk shows and sitting down for multiple interviews in the coming weeks so that he can reach as wide an audience as possible and explain to them how this will be a different kind of book than the ones he’s put out in the past.
Several staffers even pitched a few outside-the-box marketing ideas, including celebrity-voiced audiobooks or a controversial Times Square billboard – a concept Howard quickly shot down.
Regardless of how the promotional tour unfolds, Howard expressed a tremendous amount of gratitude for SiriusXM’s support throughout the process. “It’s so nice working here,” Howard said. “SiriusXM was so fucking excited about me doing the book and going out and promoting it.”
“It’s a very refreshing attitude,” he added. “I really gotta thank them about that.”