Harry Styles Spends a Fruit-Filled Day at the Beach in Juicy New ‘Watermelon Sugar’ Music Video

Bikini-clad beachgoers feed each other ripe slices of fruit in the new Harry Styles music video “Watermelon Sugar.”

Released on Monday, the clip (above) starts with a simple superimposed message: “This video is dedicated to touching.” From there, viewers are transported to the scenic Malibu, Calif., coastline. Styles comes into frame and sits at a breakfast table set up just a few feet from the shore and the summer anthem kicks into high gear as the singer, songwriter, and recent Stern Show guest tears into a slice of watermelon.

That’s when the music video starts to get juicy. After enjoying a solo breakfast, the former One Direction superstar finds himself surrounded by a flock of barely-covered women whose hobbies include soaking up the sun, frolicking on the beach, and engaging in all manner of watermelon-induced euphoria.

“Watermelon Sugar” is the fourth single off Harry’s sophomore solo album “Fine Line,” which dropped in December. He previously released “Lights Up,” “Adore You,” and “Falling,” the latter of which resulted in a music video where Styles played piano underwater.

Harry’s piano was bone dry when he joined the Stern Show in March, but that didn’t stop him from putting on quite the show. In addition to sitting with Howard for an interview and performing “Adore You” live in the studio, he also delivered a memorable rendition of the classic Peter Gabriel tune “Sledgehammer.” Check it out (below).