VIDEO: A Couple Stumbles Across a Magical Land Filled With Music, Dancing, and Fred Armisen in ‘Schmigadoon!’ Trailer

A bickering couple’s backcountry hike goes delightfully awry in the trailer for “Schmigadoon!,” a Lorne Michaels-executive produced musical comedy series debuting July 16 on Apple TV+.

The show stars “Saturday Night Live” mainstay Cecily Strong and recent guest host Keegan-Michael Key as romantic partners struggling to navigate through a rough patch in their relationship. Their navigation woes don’t end there, either, as one wrong turn unexpectedly transports them to the strange and magical little town of Schmigadoon where friendliness, folksy charm, and heavily choreographed dance numbers are seemingly always in fashion.

“We can’t leave. It’s like magic. We’re in an actual musical,” Strong announces (above) shortly before the couple realizes they might be trapped in Schmigadoon until they find true love.

Co-created by Cinco Paul and Ken Daurio and executive produced by Barry Sonnenfeld (“Men in Black: International”) and Michaels, “Schmigadoon!” also boasts “SNL” (and Stern Show) veterans Fred Armisen and Martin Short as well as Dove Cameron, Kristin Chenoweth, Alan Cumming, Ariana DeBose, Ann Harada, Jane Krakowski, and Aaron Tveit.

Curtains raise on “Schmigadoon!” July 16 on Apple TV+.